Gordon Franklin Oldstyle, valuable?

I’m a newbie, and in looking at these big old presses, I’m noticing something. They all seem SO old, SO beautiful, SO detailed, so… well, similar. A big old press in a local bookstore has the word CHALLENGER emblazoned on it.

Are any of these things far more valuable to collectors than others? Where do you begin? Perhaps in updating the online museum, we can get some idea of rarity, or numbers produced, or typical values when they show up at auction.

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