I was wondering if anyone knows a good example of a word/phrase and particular type face combination which will produce a really bad letter spacing when just typed in on a computer without kerning/spacing adjustments.
I am planning to use it as an ( exaggerated ) example of bad typesetting. Lately I am getting a lot of that from the designers. It almost looks like, who ever can move the mouse, qualifies as a designer/typesetter. I am a trade printer, I don’t do design myself.
I think that for a good letter spacing, a hairline stroke should be put on the type face to represent the ink-spread during the actual print, then the kerning/spacing should be done, and after the stroke should be removed for the film/plate output.
But the customer should be presented with “ink-spread” bold-up version of the artwork. After all, that is how the printed piece will look.
This stroke should not be confused with the one needed to bold-up the very thin typeface for structural reasons.
I am also curious, what are YOUR average ink-spread values?
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Got this one on my wall :)
Dayton in all caps — had a lot of instances when I worked there in an ad agency’s print production department.
No reason to be overly serious about Life, but kerning does matter!
this is fun: